We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the website. Learn more about out privacy policy
How exactly does the brain of a pedestrian or driver react to buildings draped in advertisements?
Can biometric research ascertain the effectiveness of an ad? Kacper Osiecki and Anna Szydło will attempt to demonstrate how effective these new methods can be. Their presentation will be supplemented by numerous examples of studies conducted on television commercials and outdoor ads.