Outdoor perception. Workshop on neuromarketing
WARSAW UNDER CONSTRUCTION 4

  • Outdoor perception. Workshop on neuromarketing

    Badanie percepcji reklamy outdoorowej, agencja badawcza labIOMETRICS

How exactly does the brain of a pedestrian or driver react to buildings draped in advertisements?

Can biometric research ascertain the effectiveness of an ad? Kacper Osiecki and Anna Szydło will attempt to demonstrate how effective these new methods can be. Their presentation will be supplemented by numerous examples of studies conducted on television commercials and outdoor ads.

Registration required.

See also:

Other archival events from that cycle:

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12:00 For children Workshop for childrenWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
14:00 Guided tour Curatorial guidingWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
18:00 Meeting Visual Arts StudioWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
14:00 Guided tour Curatorial guidingWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
14:00 Guided tour Curatorial guidingWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
14:00 Guided tour Curatorial guidingWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw