Museum of Advertising
WARSAW UNDER CONSTRUCTION 4

  • Museum of Advertising

    Wystawa kolekcji Tomasza Lachowskiego. Fot. Tomasz Lachowski

How do you create an image for a new location so as to attract residents of the city? How do you spread information about new events and promote them successfully? Using a unique example specially created for the Museum of Advertising workshop, participants will be able trace the process of building a brand. They will design a logo and define a promotion strategy for a new institution which may serve as a template for a real museum. The work of the participants will be presented alongside a collection of advertisements belonging to Tomasz Lachowski.

Tomasz Lachowski, born in 1964, is the owner of the branding agency Definition Design. At the same time he is a passionate collector of Polish posters, advertising, brochures, packaging as well as books about advertising and graphic design after 1918.

See also:

Other archival events from that cycle:

DzieńGodzinaNazwa wydarzeniaMiejsce wydarzenia
12:00 For children Workshop for childrenWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
14:00 Guided tour Guiding by Warsaw residents. Maciej NowakWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
18:00 Workshops Filtrowa Street at your service. Part three of a consultation gameWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
12:00 Lecture Advertising peopleWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
12:00 For children Workshop for childrenWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
14:00 Guided tour Curatorial guidingWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
17:00 Workshops Advertising peopleWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
12:00 Guided tour Interactive guided tour for childrenWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw
20:00 Film screening Street BattlesWARSAW UNDER CONSTRUCTION 4 Museum of Modern Art in Warsaw, Emilia Pavilion
ul. Emilii Plater 51, Warsaw