Museum of Advertising
WARSAW UNDER CONSTRUCTION 4
Wystawa kolekcji Tomasza Lachowskiego. Fot. Tomasz Lachowski
How do you create an image for a new location so as to attract residents of the city? How do you spread information about new events and promote them successfully? Using a unique example specially created for the Museum of Advertising workshop, participants will be able trace the process of building a brand. They will design a logo and define a promotion strategy for a new institution which may serve as a template for a real museum. The work of the participants will be presented alongside a collection of advertisements belonging to Tomasz Lachowski.
Tomasz Lachowski, born in 1964, is the owner of the branding agency Definition Design. At the same time he is a passionate collector of Polish posters, advertising, brochures, packaging as well as books about advertising and graphic design after 1918.