The End of Advertising
WARSAW UNDER CONSTRUCTION 4

Tymek Borowski – a young painter, filmmaker and graphic artist – talks about his experiences and findings while working on the “City for sale” exhibition. In his work on the artistic arrangement of the exhibition, Borowski took a journey through the history or advertising and visual culture. Designing a reconstruction of a 1970’s display window, he learned of the forgotten profession of window dresser. Later, when preparing an exhibit on the future of advertising in the so-called expanded reality, Borowski came face to face with the current situation and the latest technologies and strategies in advertising. The meeting with the young artist will be a chance to hear about his subjective interpretation of the exhibition.