The appeal for a socialist consumer society launched by Edward Gierek’s government catapulted Fiat 126p (production launched in 1973) to the status of a household icon.
Rytka shows off the Polish consumer fetish in pop art-flavoured close-ups and repetitions, thus ironically denouncing the demagoguery of the communist authorities.
References: D. Crowley, The Art of Consumption , in: 1, 2, 3... Avant-Gardes. Film/Art between Experiment and Archive , Ł. Ronduda, F. Zeyfang (eds.), Warsaw 2006; Ł. Ronduda, Polish Art of the 70s. Avant-Garde, Warsaw 2009.
Language: no sound
Source: 16 mm
© Zygmunt Rytka
Ownership form: deposit