In Home Shopping Dawicki taps into the strategy based on questioning the field of art and the status of the artist through their direct entanglement in the reality of advertising, appearing as somewhat of a desacralisation of art. Borrowing from the format of home shopping, whose essence consists in convincing demonstrations of the array of the product’s qualities, the artist offers here a painting by Rafał Nujnowski at a bargain price. Addressing the sphere of promotion and advertising unlocks reflection on the status of the work of art and the artist, as well as provides a pungent commentary on the art market.
Language: Polish (english subtitles)
Source: BETA SP
© Oskar Dawicki, courtesy Raster