Moment Musical, reconstructed by Bruce Checefsky, is a short commercial produced by Stefan and Franciszka Themerson in 1933 for Wanda Golińska’s company trading in accessories. This several-minutes’ long commercial with a soundtrack, screened at cinemas before films, was produced on the “trick-table” devised by Stefan Themerson. Petty objects were placed on illuminated translucent paper, to which the film was exposed. The advertised products were attractively animated by the artists, drawing the viewer’s attention to the dancing shadows and light effects, which produced the illusion of lightness and fluidity of shapes corresponding to the melody by Maurice Ravel that accompanies the film. In their commercial, the Themersons continued the pursuit of a mutual transposition of sound and image, which proved essential in their entire practice. That idea was stated by Stefan Themerson already in 1928 in his essay on the potential of radio.
References: M. Giżycki, Awangarda wobec kina. Film w kręgu polskiej awangardy artystycznej dwudziestolecia międzywojennego, Warsaw 1996; Stefan i Franciszka Themerson. Poszukiwania wizualne, exhibition catalogue, Łódź 1981.
Language: no language
Source: BETA SP
© Bruce Checefsky
Ownership form: deposit